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Advertising Confluence. Transitioning Marketing Communications Into Social Movements*

ISBN: 9781137492241

El precio original era: 70,72€.El precio actual es: 56,58€. IVA incluido

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Fecha de edición 02/01/2015
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1

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112

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Advertising Confluence. Transitioning Marketing Communications Into Social Movements

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

ANSHU SAXENA ARORA

Associate Professor of Marketing and Director of Global Logistics and International Business Education Research Center of Excellence, Savannah State University, USA

SABINE BACOUËL-JENTJENS

Professor in Management, ISC París Business School, France