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Media Anthropology for the Digital Age *

ISBN: 9781509508440

23,40 22,24 IVA incluido

Solo quedan 1 disponibles

Peso 240 g
Fecha de Edición 15/01/2018
Plazo de entrega

24 h

Número de Edición

1

Idioma

Inglés

Formato

Libro

Páginas

177

Lugar de edición

REINO UNIDO

Encuadernación

Rústica

Colección

POLICITY

Editorial

JOHN WILEY & SONS LIMITED

Media anthropology for the digital age

The field of anthropology took a long time to discover the significance in modern culture. In this important new book, Anna Pertierra tells the story of how a field – once firmly associated with the study of esoteric cultures – became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholars around the world.

Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural research,this book explains how anthropology fits into the story and study of media in thecontemporary world. It charts the mutual disinterest and subsequent love affair thathas taken place between the fields of anthropology and studies in order tounderstand how and why such a transformation has taken place. Moreover, the book shows how the theories and methods of anthropology offer valuable ways to study media from a ground-level perspective and to understand the human experience of media in the digital age.

Media Anthropology for the Digital Age  will be of interest to students and scholars of media and communication. Cultural studies, as well as anyone wanting to understand the use across wider cultural debates.

https://ammonralibreria.com/categoria/editor/john-wiley-sons-limited/

>>>>le=»font-family: ‘andale mono’, times; font-size: medium;»>Acknowledgements
Introduction
<span style=»font-family: ‘andale mono’, times; font-size: medium;»><em>Chapter 1: Worlds Collide: The Meeting of Mass Media and Anthropology
Chapter 2: Anthropologists Embrace the Media in Earnest
Chapter 3: Cultural and Media Studies Embraces Ethnography
Chapter 4: Ethnography in the Digital Age: The Internet and Virtual Worlds
Chapter 5: Digital Intimacies: Mobile Cultures and Social Media
>=»yoast-text-mark»>»font-family: ‘andale mono’, times; font-size: medium;»>Chapter 6: Anthropologists Making Media</strong></em></span&amp;gt;
<span style=»font-family: ‘andale mono’, times; font-size: medium;»>Chapter 7: Divided by a Common Language: More on Ethnography</strong>
</span>
«font-family: ‘andale mono’, times; font-size: medium;»><em><strong>Conclusion
References</strong>&lt;/span>
<span style=»font-family: ‘andale mono’, times; font-size: medium;»><em>Index

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Anna Cristina Pertierra is Senior Lecturer in Cultural and Social Analysis at Western Sydney University.