Media anthropology for the digital age
The field of anthropology took a long time to discover the significance in modern culture. In this important new book, Anna Pertierra tells the story of how a field – once firmly associated with the study of
esoteric cultures – became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of
ethnographic methods by media scholars around the world.
Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural research,this book explains how anthropology fits into the story and study of media in
thecontemporary world. It charts the mutual disinterest and subsequent love affair thathas taken place between the fields of anthropology and studies in order tounderstand how and why such a transformation
has taken place. Moreover, the book shows how the theories and methods of anthropology offer valuable ways to study media from a ground-level perspective and to understand the human experience of media in the digital age.
Media Anthropology for the Digital Age will be of interest to students and scholars of media and communication. Cultural studies, as well as anyone wanting to understand the use across wider cultural debates.
AUTORA: ANNA CRISTINA PERTIERRA
MÁS TÍTULOS RELACIONADOS: NUEVAS TECNOLOGÍAS
