La obra que el lector tiene en sus manos pretende ser un homenaje a una de las figuras más desconocidas de nuestra historia, la reina de España María Isabel de Braganza, segunda esposa de Fernando VII entre 1816 y1818, inspiradora de la creación del Museo del Prado. Los facsímiles que en ella se reproducen, procedentes de la biblioteca de la Real Academia de la Historia, permiten asistir a su corta trayectoria vital, desde su entrada en la villa y corte hasta sus honras fúnebres, tanto en Madrid como en Roma.
Igualmente, de la misma biblioteca proceden los extractos de las obras de Mesonero Romanos y el marqués de Villaurrutia que efectúan mención al significado político y humano de su persona. En cuanto a las ilustraciones, completan la información sobre la reina en su faceta de mecenas de las artes, siendo alguna de ellas inédita en España, como su retrato por Goya del Meadows Museum de Dallas. En definitiva, se ha procurado por la editorial del BOE realizar una obra evocadora de una joven reina que no pudo tener la significación humana, dinástica y política que por su educación, bondad y altura de miras hubiera merecido.
Introduction
Design a better business and the double loop 08
Prepare
Prepare your team, your environment, and how you work 24
Point of View
Be a rebel, develop your vision, create design criteria 46
Understand
Understand your customer, context, and business 82
Ideate
Learn to ideate, expand your ideas, and select ideas 124
Prototype
Bring ideasto life, sketch, and make prototypes 152
Validate
Find the riskest assumption, experiment, and pivot 180
Scale
When and how to scale, Investment Readiness Level 214
Appendix
Index, the team, and acknowledgments
Patrick van der Pijl is CEO of Business Models Inc. and producer of the worldwide best seller Business Model Generation. He is passionate about helping entrepreneurs, leaders, rebels and corporate companies to innovate their business model and design a future strategy.
Justin Lokitz is the co-author of Design A Better Business: New Tools, Skills, and Mindset for Strategy and Innovation, a strategy blogger and frequent contributing author, as well as an experienced strategy designer and managing director of the Business Models Inc. offices in San Francisco and Silicon Valley, CA USA. He has 16+ years of experience of managing product strategies for large, multi-national corporations, like Autodesk and Oracle, as well as several startups.
Justin has a MBA in Design Strategy, from California College of the Arts, a BA in Environmental Science and Geography, from University of California Santa Barbara, as well as professional certifications in software development and product management, from University of California Berkeley
Maarten van Lieshout is partner at Thirty-X. He has applied visual thinking at an early stage for a Dutch idea factory, turning ideas into visual and tangible experiences. He always brings a new perspective to the table – and always stimulates others to get involved in the action.
Erik van der Pluijm is founder and creative director at Thirty-X. He is passionate about visual thinking and making complex things simple. He mixes design, code and strategy, using his experience from art and design, artificial intelligence, computer games, and the startup scene.
