-5%

Advertising Confluence. Transitioning Marketing Communications Into Social Movements

ISBN: 9781137492241

56,58 53,75 IVA incluido

Solo quedan 1 disponibles (puede reservarse)

Fecha de edición 02/01/2015
Número de Edición

1

Idioma

Formato

Páginas

112

Lugar de edición

Encuadernación

ISBN: 9781137492241 Autores: , Categorias: ,

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Valoraciones

No hay valoraciones aún.

Sé el primero en valorar “Advertising Confluence. Transitioning Marketing Communications Into Social Movements”

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *