Advertising Confluence. Transitioning Marketing Communications Into Social Movements
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising
and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together
articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence
from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well
as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide
range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.
