Audiovisual Translation in the Digital Age * The Italian Fansubbing Phenomenon

Audiovisual Translation in the Digital Age. * The Italian Fansubbing Phenomenon

This pioneering study on fan translation focuses on Italian fansubbing as a concept, a vibrant cultural and social phenomenon which is described from its inception in 2005 to today. It explores far-reaching issues related to fansubbing and crowdsourcing, highlighting in particular the benefits and drawbacks of Web 2.0.

Autora: SERENELLA MASSIDDA is Lecturer in Audivisual Translation at Universitàdeglistudi di Sassari, Italy, and a member of the European Association for Estudies in Screen Translation

INDEX

List of Figures

List of Tables

Introduction

o.1 Context and methodology

0.2 Reflections on theory

• Web 2.0: A Marketing Ideology?
  • Digital labour and the age of prosumers
  • What is copyright? 21
  • Piracy or promotion? The history of fansubbing

• The State of the Art of Italian AVT: Dubbing

Vis-á-Vis Subtitling

• A brief history of dubbing 29
• The subtitling industry in Italy

• Fansubbing
  • Co-creative labour: the organised fanindustry

• Origins of ItaSA and Subsfactory
• The fansubbing machine

• Subtitling and Fansubbing Standards:

A Hybrid Proposal

• General standards in professional subtitling

• Subtitling codes of conduct
• Fansubbing guidelines
  • The ItaSA method
  • Subsfactory’s modus operandi
  • Audience reception: the eye tracking system
  • A hybrid proposal
  • Origin of the Italian Fansubbing Phenomenon
    • Lost: from initial struggle to happy ending
      • Key features of fansubbing
      • Line length and characters per second
      • Text on screen and position of subtitles
      • Measurements and conversión
      • Interferences from dubbese
      • Mistranslations
    • Evolution of ItaSA and Subsfactory
      • Faithfulness in translation: pros and cons
      • Text compression and omission
      • Typographical conventions
    • Censorship and Humour in Californication
      • Sex, humour and foul language
      • Political correctness
      • Adaptation and mistranslation
      • Concluding remarks
• Conclusions – A Step into the FutureReferences

  Index

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