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Estrategia de las marcas blancas. Cómo afrontar el reto de las marcas de la distribución

ISBN: 9788423425488

Edición: 2007

Autores: Jean Benedict Steenkamp, Nirmalya KumarCategorias: EDICIONES DEUSTO, HARVARD BUSINESS SCHOOL PRESS, MARKETING Y PUBLICIDAD ~~El precio original era: 24,95€.El precio actual es: 24,95€.~~ 23,70€

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